Currently leading UX for complex digital products at Banco Pichincha Perú. I design and scale experiences used by thousands, aligning user needs, business objectives, and real-world constraints.

My work

[interface] image of a tablet showing a saas product interface (for an ai saas company)

Pichincha APP 2.0

Full redesign of the mobile banking app.A high-complexity project balancing business goals, regulatory requirements, and user experience, redefining how thousands of users interact with the bank in their daily lives.

image of content management strategy session

Fondito

A virtual savings feature designed for customers who want to build better saving habits. An MVP with alerts, predefined categories, and customizable names, created to make saving easier through a clear, thoughtful, and frictionless experience.

Interoperabilidad

A regulatory project enabling transfers between digital wallets, designed in collaboration with the Central Reserve Bank of Peru (BCR).Pichincha was among the first banks to launch the solution, delivering a simple, clear, and competitive experience alongside Yape and Plin.

Flux Design System

Flux was created to accelerate design and development, with a fully documented system built to support engineering teams. Flexible and scalable, it ensures consistency without slowing down team velocity.

Zona Digital

Evolution of Banco Pichincha Peru’s main digital sales platform, focused on reducing friction, improving clarity, and increasing conversion.

Pichincha.pe

Rediseño estratégico ejecutado en corto tiempo.El proyecto sentó las bases de un nuevo CMS y una arquitectura escalable, permitiendo luego continuar con el diseño final y la evolución del canal de forma ordenada.