APP Banco Pichincha 2.0
I led the full redesign of Banco Pichincha Peru’s mobile app, transforming a slow and fragmented experience into a product that feels clear, agile, and trustworthy.
The Problem
The app suffered from a widespread perception of slowness, unclear critical flows, and an inconsistent visual experience.
This directly impacted user trust, increased friction in key tasks, and led to abandonment driven by frustration.
This directly impacted user trust, increased friction in key tasks, and led to abandonment driven by frustration.
The Solution
I defined and led a redesign strategy focused on simplifying critical flows, improving the perceived speed of the app, and aligning the experience with the bank’s new visual identity.
The work combined:
- Improvements to information architecture
- Redefinition of priority user flows
- Visual standardization at a product-wide scale
This approach ensured consistency while supporting long-term scalability.
The work combined:
- Improvements to information architecture
- Redefinition of priority user flows
- Visual standardization at a product-wide scale
This approach ensured consistency while supporting long-term scalability.
Impact
The redesign delivered a direct impact on user satisfaction and key digital channel metrics:
–24% in rage taps and rage quits
+20% increase in channel NPS
+20 points in Play Store rating
+39 points in App Store rating
As a result, a specialized innovation group was established within the UX team to continue driving product evolution.
–24% in rage taps and rage quits
+20% increase in channel NPS
+20 points in Play Store rating
+39 points in App Store rating
As a result, a specialized innovation group was established within the UX team to continue driving product evolution.
